Geek meets chic in Farfetch founder and serial entrepreneur José Neves, who first learnt to code when he was eight years old. The economics graduate from the University of Porto launched his first business, software company Grey Matter, while in college. It was then that Neves started learning about the fashion industry, through building operating systems for footwear and textile business clients. He also designed shoes under the brand Swear, and after moving to the UK, Neves opened the brand’s physical store before moving to launch a menswear shop called B Store. He is currently CEO of Farfetch, the non-executive director at the British Fashion Council and the non-executive chairman at PLATFORME International.