Founder and CEO of Neisha. A serial entrepreneur with over 10 years of experience working in different online ventures. Before founding Neisha, Yang worked as senior executive in charge of IT strategy and implementation at Henchang Group, a conglomerate with businesses in textile manufacturing, international trade, investment and real estate. In 2012, he launched an O2O platform for art education. In 2014, Yang registered an official account on WeChat to teach followers about different kinds of wine. He now runs a video show called “Ji Dao” on Tencent’s online video channel that educates viewers about photography equipment.