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Rubén Sánchez Martín

Rubén Sánchez Martín majored in Computer Engineering at the University of Salamanca and has an MBA from the European Business School in Madrid. In 2017, he joined the Endeavor Scaling Entrepreneurial Ventures program with Harvard Business School.

Based in Salamanca, he is the founding partner of Socio that has been operating two women-only fitness centers Curves since 2006. In 2009, he established Chocolat Factory. While running the businesses, Sánchez had been working at IT group GPM Innovación since 1998. He left GPM and closed down his chocolate delicatessen in 2012 to focus on Beonprice as co-founder and CEO.


Big Data hospitality platform Beonprice helps hoteliers to stay ahead of competitors and squeeze out

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