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PITCH
With a fast-rising middle class and over 50% of the population under age 30, Bobobobo is Indonesia’s first trendy luxury lifestyle e-boutique, targeting savvy millennials.
WHY?

E-Commerce over malls

Young Indonesians are leaving shopping malls for e-commerce sites.

Hungry for luxury

No dedicated online store for luxury lifestyle products and services in Indonesia.

Branding gap

Local marketing/branding hasn’t caught up with the increasingly sophisticated youth influenced by the Internet.

MARKET

88 million

Middle-class Indonesians

With new, greater purchasing power, the Indonesian urban middle class is seeking modern luxury products and experience.

PRODUCT
Lifestyle luxury goods and services e-boutique. Offers a curated selection of some 700 top local, international brands in fashion and home products, as well as event and travel packages. Other products include fine dining vouchers, wines, spa and beauty products, and concert tickets. Ships locally and to select overseas destinations.
Lifestyle luxury goods and services e-boutique. Offers a curated selection of some 700 top local, international brands in fashion and home products, as well as event and travel packages. Other products include fine dining vouchers, wines, spa and beauty products, and concert tickets. Ships locally and to select overseas destinations.
BUSINESS MODEL
Bobobobo is a luxury online store offering a curated, unique selection of products that aren’t easily available in Indonesia. Its products are generally priced higher than at the e-stores of the original sellers. The business carries inventory and uses logistics partners.

Read more

Bobobobo is a luxury online store offering a curated, unique selection of products that aren’t easily available in Indonesia. Its products are generally priced higher than at the e-stores of the original sellers. The business carries inventory and uses logistics partners.

TIMELINE

  • Launch
  • Growth
  • Recent Developments
  • Future Plans
  • 2013 - Birth of Bobobobo.com.

    Read in detail:

    The launch

    June, quietly launched Bobobobo.com, offering luxury goods and travel packages; open to invitees only.

    • Three main offerings: travel, city treats and shopping.
    • Received seed funding from Ismaya Group and Jimmy Akili, the startup’s founder and VP of Smailing Tours.
    • Leveraged Potato Head Group, a consortium of smart restaurants, bars and hotel founded by Jimmy’s older brother, Ronald Akili.
    • Partnered with Ismaya Group, a key player in Indonesia’s premium food and beverage industry, for its city treats category.
    • Many of its employees were also fashion designers who sold their clothes on the platform.

    December, participated in the Indonesia’s National Online Shopping Day.

    • Special promotion on 12-12-2013.
  • 2015 - Series A funding; reached 400,000 users; new gifting feature.

    Read in detail:

    Products and services

    August, released a gifting feature that allows users to make purchases on Bobobobo as gifts; collaborated with local illustrators and photographers to release Bobobobo limited edition greeting cards in conjunction with Indonesia’s Independence Day; collaborated with three local fashion designers to release Bobobobo limited edition bags.

    • For a limited time, a free Bobobobo exclusive limited edition greeting card was included with every gift order.
    • Bobobobo exclusive tote bags were limited to 100 pieces per design, each sold at IDR 369,000 (approx. US$30).
    Expansion
    April, reached 400,000 users.
    Fundings

    April, secured Series A funding from Emtek, Indonesia’s second-largest media company.

    • To leverage Emtek’s TV and other media assets to promote Bobobobo locally in the years to come.
    • Cash would be used to further grow its user base through collaboration strategic partnerships, reach a broader audience with online marketing and improve its services for its merchants.
    • To also focus on mobile commerce.
  • 2016 - Entered LYKE e-store network, rolled out #BoboWomen campaign.

    Read in detail:

    Products and services

    February, joined the LYKE e-store network.

    • Bobobobo products are accessible through LYKE, a mobile shopping app that lets users shop across multiple e-stores on one platform.

    May, rolled out #BoboWomen campaign highlighting inspirational Indonesian women.

    • First #BoboWomen focuses on women in the creative industry.
    • Plans for a different industry each month.
    • Included curated collection of products inspired by the #BoboWomen.
  • Recent Developments

    Bobobobo now carries over 700 top local & international brands in fashion and home products.

    Has attracted 58,100 Instagram followers and 237,000 Facebook likes.


  • Future Plans

    Continue to expand internationally.

    Improve its mobile reach.

Updated: 05/2016

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