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PITCH
Alodokter is rapidly spearheading into Asia’s lucrative healthcare industry with localized medical information portals vetted by doctors.
WHY?

Asian healthcare sites needed

More quality local language websites needed for medical information and online consultations.

Widespread inaccurate healthcare information

Inaccurate or false information is easily spread online and through social media networks.

MARKET

US$ 51 billion

Estimated healthcare expenditure in Indonesia by 2020

More Indonesians are browsing the web for many types of information. Asian consumers need reliable medical advice in their native languages to make better informed purchasing decisions.

PRODUCT
Alodokter is an Indonesian language website that provides accurate and easy-to-understand health information. The medical content is peer reviewed and edited by qualified doctors. Users can post questions on the chat forum to be answered by the doctors. The website is now available in Thai language as Pobpad.
Alodokter is an Indonesian language website that provides accurate and easy-to-understand health information. The medical content is peer reviewed and edited by qualified doctors. Users can post questions on the chat forum to be answered by the doctors. The website is now available in Thai language as Pobpad.
BUSINESS MODEL
Alodokter provides free medical information and online consultations through the web and app platform. About 80% of its total revenue will be generated from ad sales, with plans for new apps, premium and e-commerce services.

Read more

Alodokter recruits doctors from the Indonesian Doctors Association (IDI) to provide free online consultations. A hospital comparison app is also in the works.

Popular medical issues include babycare, skincare, female wellness and beauty, diabetes, cholesterol, dental health, nutrition and diet.

Alodokter has recently launched a Thai language equivalent Pobpad, as its next foray into the Southeast Asian market.

TIMELINE

  • Launch
  • Growth
  • Recent Developments
  • Future Plans
  • 2014 - Alodokter was launched as a trustworthy medical information platform.

    Read in detail:

    The launch

    July, Alodokter was founded to provide reliable medical information to Indonesians.

    • With past experiences in pharmaceutical market research and online businesses at Sanisphere and Lazada, founder Nathanael Faibis decided to create a better quality healthcare portal that was reliable and easily accessible by local people in their own language.
  • 2015 - Reached 375,000 unique monthly visitors; seed funding led by Fenox VC; listed as Forbes top watch startup 2016.

    Read in detail:

    Expansion

    January, reached 375,000 unique monthly visitors.

    March, rapidly grew to 1.4 million unique users in one month.

    December, listed by Forbes as one of the top startups to watch in 2016 worldwide.
    Fundings

    April, raised an undisclosed amount of seed funding from Fenox VC, 500 Startups, JobsCentral co-founder Lim Der Shing and Golden Gate Ventures.

    ● The fund would be used to recruit more doctors and expand operations.
  • 2016 - Launch of Android app and Pobpad; US$2.5 million Series A funding led by Golden Gate Ventures.

    Read in detail:

    Expansion

    March, became a popular telemedicine app with over 150,000 questions posted by users to be answered by doctors every month. App offered real-time doctor-patient interactions with the help of AI responses.


    August, estimated to have 8 million unique visitors a month, beating its nearest competitors in terms of number of page views.


    November, launched Thai language version Pobpad, with about 400,000 unique users within first three months.
    Fundings

    August, raised US$2.5 million Series A funding led by Golden Gate Ventures, followed by 500 Startups and Lim Der Shing.

    • The fund was allocated for expansion in Southeast Asia, with the former VP of Lazada Indonesia joining Alodokter to lead its international operations.
  • Recent Developments

    Alodokter is estimated to have secured more than 12 million active users, with over 500,000 downloads of its Android app by June 2017, according to Google Playstore data.

    Alodokter Group to launch more regional brands such as Pobpad, its Thai version of the health platform.


  • Future Plans

    Alodokter seeking to raise US$ 5–6 million in Series B funding. Competitors like Halodoc are also trying to secure Series B funds from international investors.

    Development of a hospital comparison mobile app to help users to make informed choices about medical treatments.

Updated: 06/2017

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