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PITCH
By sourcing tour packages directly from local businesses, Tripvisto keeps prices affordable and exciting to stay ahead of the pack.
WHY?

Few online tour operators

Many trustworthy local tour guides and tour operators do not promote their services online.

Changing travel cultures

Travelers are increasingly seeking authentic local experiences and activities.

MARKET

265 million

Indonesian government target for number of tours in 2017

The growing population of the middle class and millennials will boost tourism and drive it towards modern trends, such as adventure tourism.

PRODUCT
Tripvisto is an online marketplace for travellers. The e-commerce platform connects consumers directly to local tour operators, tourist attractions and transport companies. Products and services sold on the website include tour packages, bus passes, train tickets, admission tickets and travel pocket wi-fi. Tripvisto does not sell air tickets.
Tripvisto is an online marketplace for travellers. The e-commerce platform connects consumers directly to local tour operators, tourist attractions and transport companies. Products and services sold on the website include tour packages, bus passes, train tickets, admission tickets and travel pocket wi-fi. Tripvisto does not sell air tickets.
BUSINESS MODEL
Tripvisto helps travellers to discover and buy new exciting tours at competitive prices directly from the local tour package operators, bypassing middlemen and travel agents. Other complementary travel products are also available, except for air tickets. Service fees are earned from all transactions.

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According to Bernadus Sumartok, Tripvisto will focus on building a better customer experience from online to offline compared to competitors. It hopes to attract customers by offering a wider and deeper set of packages at affordable prices.

Tripvisto tries to capitalize on new emerging travel cultures by showcasing exciting tours with authentic local experiences, besides offering good quality hotel accommodation. Only well-managed tours and  trustworthy local tour guides and travel operators will be selected and curated for browsers looking for specialized tours and holiday packages at competitive prices. The tour packages mainly cover Asian destinations in Indonesia, Singapore, Thailand, and Japan.  

Unlike Bernardus Sumartok’s Flamingo Travel, Tripvisto will focus on international tourist packages that are popular with higher income consumers, offering tours to places like the United Arab Emirates, Turkey, Greece, and the USA.

Bernardus hopes that Tripvisto can bring good impact to the local economy by helping local people to promote their holiday destinations and services online. With over 100 million travelers in ASEAN, Tripvisto aims to boost sales by making it easier, faster and cheaper for users to buy travel packages and other services through its e-commerce portal.

Transaction fees are earned from the website sales.

If a trip is cancelled by the seller or tour provider, the buyer is eligible for a full refund, including the service charge. The same applies in the case of a natural disaster or other acts of God that forces the trip to be cancelled. However, the service charge is not refundable if the buyer himself chooses to cancel.

Customers can pay for their transactions using credit card, bank transfer (via virtual account), or CIMB Clicks online banking. Customers paying with a BCA (Bank Central Asia) credit card can pay in instalments over three months with zero interest.

TIMELINE

  • Launch
  • Growth
  • Recent Developments
  • Future Plans
  • 2014 - Tripvisto launched; received seed funding from East Ventures.

    Read in detail:

    The launch

    April, Bernardus Sumartok co-founded the new tourism platform as an improved international version of Flamingo Travel, his first online travel startup.

    • Joined by co-founders Aditya Saputra, a software engineer who had built his own software development agency and Fitri Andriani, an experienced flight attendant and former executive secretary at Smartfren.

    September, Tripvisto website went live

    • Tripvisto chose not to develop a mobile app at first because they felt it would not significantly improve sales.
    • Bernardus to shut down Flamingo Travel and redirect customers to Tripvisto.
    Fundings

    August, raised undisclosed amount of seed funding from East Ventures.

    • The team planned to use the funds to recruit more employees and to improve their products and services.
  • 2015 - Raised Series A funds; significant milestones; Fitri Andriani left.

    Read in detail:

    Expansion

    November, significant growth milestones:

    • Ten-fold revenue growth from the past year.
    • Featured 1,000 tour packages to 157 destination cities in 50 countries.
    Fundings

    November, raised US$ 1 million Series A investment from Gobi Partners.

    • Tripvisto was Indonesia’s second travel startup to reach Series A stage; the first was Traveloka.
    • Funds to be used to expand range of tour packages, hire new talent and intensify marketing efforts.
    • It also planned to develop a recommendation engine and a mobile app.
    • Gobi Partners committed to sharing knowledge from Tuniu, a Chinese tourism startup that also received funding from Gobi.
    Key personnel

    August, Tripvisto COO Fitri Andriani left the company.

    • According to her LinkedIn profile, she is now working as COO for “W Project.”
  • 2016 - Hosted domestic tourism fair; over 1,000 transactions in Online Shopping Day; new tour packages.

    Read in detail:

    Expansion

    April-May, Tripvisto hosted a domestic tourism fair (Festival Wisata Domestik 2016) at Mal Ciputra, Jakarta.

    • Conducted in partnership with Mal Ciputra, Bank Mandiri, and AirAsia.
    • Customers making transactions over IDR 100,000 were eligible for a lucky draw.
    • The grand prize was a 4D3N tour at Raja Ampat Islands, which is famous for its beautiful coral reefs.

    December, Tripvisto handled more than 1,000 transactions during Hari Belanja Online Nasional (National Online Shopping Day)

    • The initiative was started in 2012 by Lazada, Zalora, Blanja, PinkEmma, Berrybenka and Bukalapak.
    • In the 2016 iteration, 211 e-commerce sites participated, offering various deals and product launches.
  • Recent Developments

    As of 2016, Tripvisto offered more than 1,500 domestic tour packages and more than 5,000 international tour packages to 70 countries.

    Tripvisto shut down in October 2017. CEO Bernardus Sumartok said the company suffered from “worsening unit economics”. It was reported that Tripvisto was unable to hit operational targets since May 2017 and employees began leaving the company. Its website is still active but no longer taking bookings.


  • Future Plans

    The company has shut down operations. Its website is still active but no longer taking bookings.

Updated: 10/2017
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