Bobobobo: Indonesian luxury at a click
- Indonesia
- 5 min read
- Dec 08, 2017
- By Jasmine Yin
Photo by Zeny Rosalina
Amid a booming local e-commerce market, this startup carves a niche for itself in upscale trending goods and experiences influenced by Indonesia’s rich traditions
The name may sound frivolous but Bobobobo, Indonesia’s first luxury lifestyle e-retailer, takes what it does seriously.
Founded in 2012 by Jimmy Akili (whose family is behind one of the country’s largest travel-agency groups) and two friends, Bobobobo prides itself as a curator of all things fine and quality. Besides offering a wide range of mainstream desirables in fashion and beauty, it is a connoisseur of what’s in and cult – as shown in its picks of Mansur Gavriel bags, Alexander Wang and Rodarte togs, Chloé shoes and makeup by Becca, just to name a handf...
Founded in 2012 by Jimmy Akili (whose family is behind one of the country’s largest travel-agency groups) and two friends, Bobobobo prides itself as a curator of all things fine and quality. Besides offering a wide range of mainstream desirables in fashion and beauty, it is a connoisseur of what’s in and cult – as shown in its picks of Mansur Gavriel bags, Alexander Wang and Rodarte togs, Chloé shoes and makeup by Becca, just to name a handf...
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