Interviews

Consumers Trust: The company that gives consumers a voice

  • Portugal
  • 6 min read
  • Dec 03, 2019
  • By Gareth Gardiner Jones

Consumers Trust has become Portugal's go-to company for customer complaint resolution; it is seeking funding to enable it to replicate its success in new markets

Portuguese startup Consumers Trust aims to bridge the communication gap between consumers and companies by providing a much-needed forum for customers' complaints to reach businesses. Dreamed up a decade ago on the back of a lamentable chocolate cake experience, the company's platform has become a powerful site for both consumers and companies to complain and explain.
Consumers Trust operates Portal da Queixa (which translates to Complaints Site), a B2C platform for consumers to complain or opine about companies offering goods and services from FMCG companies to airlines or public services....

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Edited by Sophie Douez

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