Foot Analytics: Turning pedestrian footfall into data for smart cities and retail
- Spain
- 9 min read
- Jan 19, 2020
- By Emanuela Ferraro
Image: Shutterstock
Applying sensors and proprietary algorithms to digitalize spaces, Foot Analytics gathers data and insights on customer behavior in retail spaces, stadia and airports
Sixty per cent of mobile phones emit a signal that can be detected by nearly any sensors available on the market and Barcelona-based Foot Analytics is exploiting this potential by analyzing pedestrian movements to create relevant data for businesses.
Every second, sensors detect thousands of Wi-Fi signals in what is called a “digitalized space.” “If an iPhone has the Wi-Fi signal switched off we cannot detect it, but that lasts for only 24 hours," said Akira Taniguchi, Foot Analytics CTO and co-founder. "The day after, it will automatically switch on again. For Android phones, it’s di...
Every second, sensors detect thousands of Wi-Fi signals in what is called a “digitalized space.” “If an iPhone has the Wi-Fi signal switched off we cannot detect it, but that lasts for only 24 hours," said Akira Taniguchi, Foot Analytics CTO and co-founder. "The day after, it will automatically switch on again. For Android phones, it’s di...
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