Halal Local: Companion for the faithful
- Indonesia
- 4 min read
- Jan 30, 2019
- By Putu Agung Wija Putera
©Alex Brylov / Shutterstock.com
Indonesian app lets Muslims travel fuss-free, without sacrificing their religious values
“Why on earth is there so little information for Muslims [traveling abroad]?” Singaporean Mikhail Goh had asked himself when he founded Muslim travel website Have Halal Will Travel in 2015.
Goh’s simple question sums up the puzzling state of the Muslim travel market so far. Muslim travelers are seen spending as much as US$300 billion annually on food, accommodation and lifestyle products that match their values, as more flock overseas for leisure and business. Yet their retail needs have been surprisingly underserved by digital technology. While apps like Yelp and...
Goh’s simple question sums up the puzzling state of the Muslim travel market so far. Muslim travelers are seen spending as much as US$300 billion annually on food, accommodation and lifestyle products that match their values, as more flock overseas for leisure and business. Yet their retail needs have been surprisingly underserved by digital technology. While apps like Yelp and...
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