Heura by Foods for Tomorrow: Another new kid on the multibillion-dollar alternative protein market

Spain

6 min read

Oct 19, 2020

By Gareth Gardiner Jones

Already selling in nine countries, Heura’s recent entry into the UK, Europe's largest market for meat substitutes, could prove its biggest test to date

US’ Beyond Meat and Impossible Foods may be the biggest global names now for alternative proteins, but another brand is fast-rising – Heura – whose difference is not only its Spanish origins but also the environmental sustainability focus at the core of its identity.
Heura foods cover a range of soy-based products that mimic chicken or beef, from meatballs to spicy chunks that can be used in a variety of cuisines. Barcelona-based Foods for Tomorrow, the startup behind Heura, currently sells the products in nine countries across three continents in about 3,000 retail points, including superm...

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Edited by S. Mani

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