How Aptoide gained 150 million users – without paid promotion
- Portugal
- 5 min read
- Jun 28, 2017
- By Kirana Soerono
Alvaro Pinto, co-founder and COO of Aptoide, in his office (photo from Aptoide)
With legions of online businesses competing for a slice of the pie, many resort to shelling out cash to get noticed. Aptoide cuts through the noise with a simple concept: create value, keep it open and people will come to you
Two billion devices worldwide are powered by Android. Yet most Android users get their apps from just one place: the Google Play Store. But why limit yourself?
Among the options out there is Aptoide. It does not just offer an alternative Android app store – but countless of them, in a single marketplace. And unlike some app platforms that choose the content they want to promote, Aptoide keeps itself open to various types of apps.
“Anyone can come to [our] platform and create [an app] store,” said Alvaro Pinto, co-founder and COO of Aptoide. “For example, if you...
Among the options out there is Aptoide. It does not just offer an alternative Android app store – but countless of them, in a single marketplace. And unlike some app platforms that choose the content they want to promote, Aptoide keeps itself open to various types of apps.
“Anyone can come to [our] platform and create [an app] store,” said Alvaro Pinto, co-founder and COO of Aptoide. “For example, if you...
The rest of the content is only available if you are logged in.
IN THIS INSIGHT
MOST VIEWED