In China, a movie blockbuster premiered on ByteDance's short video apps, signaling their growing clout
- China
- 5 min read
- Feb 21, 2020
- By Wang Xiao'e
Image: Shutterstock
The coronavirus outbreak that left cinemas shut and millions in home quarantine has unexpectedly opened up a new medium for movies – short video platforms
While multinationals and large Chinese corporates from Apple to Alibaba have rushed to warn about their plummeting revenues as a result of the coronavirus outbreak in China – which has left more than 2,000 dead and shops and factories deserted across the country – the relatively young business of short video streaming apps has never fared better.
For the first time ever, a highly anticipated movie blockbuster primed for release this Chinese New Year (CNY) holiday premiered on short video apps, instead of in the movie theaters, breaking with tradition.
On January 25, viewers logged in to...
For the first time ever, a highly anticipated movie blockbuster primed for release this Chinese New Year (CNY) holiday premiered on short video apps, instead of in the movie theaters, breaking with tradition.
On January 25, viewers logged in to...
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