Next-generation social media app YouClap targets engagement over reach
- Portugal
- 5 min read
- Sep 02, 2019
- By Gareth Gardiner Jones
YouClap's CEO and co-founder José Alberto Rocha © CompassList
Already valued at €5m one year after launching, the YouClap platform for online challenges will seek Series A investment before the end of 2019
With the online challenges trend providing opportunities for new forms of user engagement, Portuguese social media startup YouClap has come up with a way for businesses to engage directly with consumers in a way traditional social media platforms have failed to do so far.
“We are the first platform specifically for challenges anywhere," CEO and co-founder José Alberto Rocha told CompassList at this year's Lisbon Investment Conference. "Social media [like] Facebook, YouTube, Instagram are made for reach but not engagement, so I decided to create an app.
"People want t...
“We are the first platform specifically for challenges anywhere," CEO and co-founder José Alberto Rocha told CompassList at this year's Lisbon Investment Conference. "Social media [like] Facebook, YouTube, Instagram are made for reach but not engagement, so I decided to create an app.
"People want t...
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