Nongguanjia: Housekeeper of Chinese farmers' fortunes
- China
- 5 min read
- Oct 22, 2020
- By James Zhang
Source: Shutterstock
Combining fintech and e-commerce, Nongguanjia started by monetizing land circulation, to help hundreds of millions of Chinese farmers get financing and thrive
About half of China’s 560m farmers are part of small farming cooperatives that often lack financing. For the past six years, agricultural financing platform Nongguanjia, or “farmers’ housekeeper,” has been addressing that need, while expanding to become a one-stop agricultural platform for cooperatives and their members, with e-commerce thrown in.
Composed of several families, the cooperatives are run like a small company. There were 2.2m farming cooperatives in 2019, accounting for half of the country’s total farming population. That’s more than double of the 980,000 involving more t...
Composed of several families, the cooperatives are run like a small company. There were 2.2m farming cooperatives in 2019, accounting for half of the country’s total farming population. That’s more than double of the 980,000 involving more t...
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