Shiheng Tech: The brains behind Starbucks' online delivery success in China
- China
- 4 min read
- Mar 23, 2020
- By Hua Nan, Wang Xiao'e
© Shiheng Tech
Using real-time data analytics to optimize last-mile delivery, Shiheng Tech offers the perfect on-demand recipe for F&B businesses
Few people realize that it was a little-known startup that masterminded the phenomenal expansion of Starbucks's on-demand delivery business in China. Founded only in April 2017, Shiheng Tech won the contract to manage the delivery services for Starbucks's online business in 2018. Starbucks launched its first online delivery services in Beijing and Shanghai amid great excitement that August. By the end of the year, the delivery services were extended to 30 cities, with about 2,000 outlets offering online ordering.
Starbucks, which houses its online store on Ele.me, China's largest on-d...
Starbucks, which houses its online store on Ele.me, China's largest on-d...
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