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#WahyooChallenge: From charity to publicity

  • Indonesia
  • 3 min read
  • May 29, 2019
  • By Putu Agung Wija Putera

Photo by Afif Kusuma on Unsplash

Inspired by social media trends, the Wahyoo team came up with a way to give back to society, and found their idea going viral

The holy month of Ramadan is a season of fasting and prayer for Muslims around the world, including in Indonesia. It is also a season of charity as many give alms, donate food or volunteer.
Peter Shearer and his team at O2O startup Wahyoo, which helps traditional eateries improve their business and income through digitization, found a way to give back to society – specifically, to Go-Jek’s food delivery drivers. They would order dinner using Go-Food in the Go-Jek app, then gift the food to the Go-Jek delivery drivers collecting the orders.
“I asked my team to do this...

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Edited by Bernice Tang

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