Adrian Cheng Chi-kong  is a third generation heir to HK billionaire Cheng Yu-tung.Adrian Cheng Chi-kong founded K11 brand in 2008, and became Executive Vice-Chairman at New World Development in 2015.Besides traditional retail, he invests in more areas such as food, fashion, technology.He founded C Ventures to invest in the businesses that focus on millennials. C Ventures has invested in Moda Operandi, an American fashion startup, Flont, luxury jewelry rental service, among others.He invested in American AI startup ObEN and Chinese cooking video platform Daydaycook, etc, through K11.He also invested in Aibee, Hua Medicine and Xiaohongshu as individual investor.