Heyi Group (Youku Tudou Inc.)
Founded in 2012, Heyi Group was established via the merger of China’s two leading internet video channels, Youku and Tudou. The group promotes the creation of original video content through IP licensing, native content production and collaborating with users to generate content. In August 2015, it announced a plan to invest RMB 10 billion in content projects. It was acquired by Alibaba Group in 2016.
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