Invest FWD A/S is an investment vehicle owned by Anders Holch Povlsen, founder of BESTSELLER and Heartland. It is also BESTSELLER’s investment arm for sustainable fashion. In June 2021, the firm made its investment by participating in a Series B round of Finnish cleantech Infinited Fiber. BESTSELLER’s sustainability innovation platform Fashion FWD Lab has been collaborating with Infinited Fiber over the past year to develop and patent Infinna™ fiber material. BESTSELLER has also signed a multi-year commercial agreement with Infinited Fiber to secure access to the startup’s regenerated fibers to be made from textile and other industrial waste.