Born in 1973, Li graduated from the School of Philosophy at Renmin University of China in 1997. After graduating, he worked as an IT journalist for China Youth Daily, where he interviewed tech giants such as Jack Ma. In early 2003, Li became chief editor of the IT section of web portal Sohu and then joined web portal NetEase as chief editor of its IT section later that year. In 2005, he resigned from NetEase and founded gaming portal Duowan. In 2008, Li founded YY Inc., a live streaming social media platform that went public on Nasdaq in 2012.