A serial entrepreneur, Lu is the founder of car rental company CAR Inc. He is also chairman and founding CEO of car services provider UCAR. In 2003, he founded Beijing Huaxia United Technology Co Ltd, a company that now controls around 67% of China Telecom’s VOIP business in Beijing. In 1995, Lu founded DITEL Technology, a trading company for telecom equipment and supplier of system integration services. He received his bachelor's degree in Industrial Electric Automation from the University of Science & Technology of Beijing and his EMBA from Peking University.