As a one-stop adtech consultancy for B2B advertising solutions, Adskom aims to become a regional leader in ASEAN’s growing market for programmatic ad platforms.
Why
Inefficient ad space trading
Delays caused by the publishers’ manual selection of ad networks to fill available ad spaces.
Lacking programmatic advertising knowledge
Less awareness of benefits of programmatic solutions in Indonesia and Singapore before 2014.
Growing demand for e-advertising
By targeting online users, programmatic advertising platforms can help companies grow their business.
Market
$2.94 billion
Projected digital ad spending in Indonesia by 2020 is expected to reach this value, as advertisers target increasingly online-savvy audiences.
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