Empowering Ghanaian subsistence farmers, especially women, via apps boosting sales via direct links to buyers, cutting out intermediaries, and offering e-payments, micro-credits and insurance.
Why
Limited access to markets
Most subsistence farmers lack access to non-local markets due to a lack of digital tools.
Lack of financial services
Over 90% of African smallholder farmers are unbanked, cannot access payment, insurance and credit services.
Unsustainable and unfair practices
Smallholders are dependent on commission-charging intermediaries, lack data and means to access fair market prices.
Market
$880bn
Potential value of Africa’s agricultural output in 2030 from $280bn in 2010, through the cultivation of new land, yield improvement and shift to high-value crops: McKinsey & Company
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