Angon offers a mobile-friendly way for Indonesians to invest in livestock while helping farmers earn a better living.
Why
Middlemen exploit farmers
Farmers are captive to middlemen traders who offer unfavourable prices for their livestock.
Animal husbandry knowledge lacking
Better education in animal husbandry would enable farmers to raise higher quality, more valuable livestock.
Market
3.13 million tons
Estimated livestock production in Indonesia in 2013 shows the industry's massive production capabilities, but Indonesia still relies on significant imports due to massive local demand.
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