Aruna helps fishermen to reel in bigger profits through its smart fish auction app and data analytics platform.
Why
Low income of fishermen
Local fishermen earn about IDR 3.85m a month, making fishery unattractive as employment.
Low prices from middlemen
Fishermen are often forced to sell their products at very low prices to middlemen.
Real-time data needed
Local industries need centralized databases to collate real-time information to boost sales and profitability.
Market
$39bn
Contribution of Indonesia’s fishery industry to the national GDP in 2020, amounting to 3.7%, according to research by the Ministry of Marine Affairs and Fisheries.
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