INNOVATION AT YOUR FINGERTIPS
Updated: 05/2021
Because Animals
Canada / Chicago , USA
Pitch
The biotech will expand its popular range of organic and probiotic treats for dogs and cats with cell-based pet food, planned for launch in 2022.
Why
Scalability advantages
Cultured meat for pet food is less resource-intensive, can be made with cheaper, high-margin ingredients.
Environmental issues
About 49m hectares of agricultural land are used every year to produce dry pet food.
Market
$127.2bn
Projected global pet food market value in 2027, based on a 4.6% CAGR from $90.3bn in 2019: Fortune Business Insights.
The rest of the content is only available if you are logged in.
RELATED INSIGHTS
Bright Ideas
Because Animals: Pioneering cultured meat for pets
RECOMMENDED
China
Spain
