With a fast-rising middle class and over 50% of the population under age 30, Bobobobo is Indonesia’s first trendy luxury lifestyle e-boutique, targeting savvy millennials.
Why
E-Commerce over malls
Young Indonesians are leaving shopping malls for e-commerce sites.
Hungry for luxury
No dedicated online store for luxury lifestyle products and services in Indonesia.
Branding gap
Local marketing/branding hasn’t caught up with the increasingly sophisticated youth influenced by the Internet.
Market
88 million
Estimated number of middle-class Indonesians. With greater purchasing power, they are increasingly seeking modern luxury goods and experiences.
The rest of the content is only available if you are logged in.
