Armed with 110 million monthly page views, Brilio is expanding its digital platform for young Indonesians who account for half of the national population.
Why
Increasing online media users
More Indonesians, especially millennials, prefer online sources for news and social interaction.
False information issues
Reliable websites needed to combat fake news and hoaxes that are easily spread online.
Shorter attention spans
Short-form videos, listicles and tweets are favored by millennials and netizens.
Market
124.5 million
Almost half of Indonesia's populations are aged 18-34, accounting for the lion's share of Indonesia's $300 million digital media consumer market.
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