INNOVATION AT YOUR FINGERTIPS
Updated: 09/2019
Chic by Choice
Portugal / London , United Kingdom
Pitch
From just €60, fashion-conscious women can rent the latest designer outfits from 40 global brands in 15 European markets.
Why
Sharing economy trends
Short-term rentals and sharing models are becoming popular and ubiquitous worldwide.
Rise of eco-consumerism
Pro-environment consumers prefer to rent/re-use products like fashionwear and accessories.
Fashion influencers
Consumers want fast-changing, affordable designer wardrobes in line with catwalk fashion idols.
Market
$1.3tn
Annual global fashion retail market value, excluding footwear and jewelry. Womenswear account for over half of apparel expenditure worldwide.
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