Aiming to entice more Chinese manufacturers to Africa, Clever Home plans to improve the O2O retail and supply chain infrastructure in key African markets.
Why
Underserved markets
Developing countries lack modern retail technology and shopping facilities.
Market
$2.1tn
Projected consumer expenditure in Africa by 2025, growing at a compound annual rate of 3.9% since 2010, according to a report by the Brookings Institution.
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