INNOVATION AT YOUR FINGERTIPS
Updated: 11/2016
Daojia Meishi (“Daojia”)
China / Beijing , China
Pitch
Takeout delivery app Daojia partners mid- to top-end restaurants to ensure its customers, mostly middle-class families, get safe, high-quality food.
Why
Hectic urban life
Working parents in Chinese cities are often too busy to cook for the family.
Lack of quality takeout
Families seeking quality meals face limited choice in a takeout market dominated by fast food.
Market
RMB 160 billion
Value of China’s on-demand F&B market in 2015, a value forecast to reach RMB 289 billion in 2018. China's catering industry is worth RMB 3 trillion.
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