“Beautiful homes don’t have to be expensive” at Dekoruma, an Indonesian home decor e-store for affordable stylish furniture and interior design services.
Why
Inefficient furniture business practices
Furniture retail prices are 10-15 times higher than production costs due to distribution inefficiencies.
Market
IDR 9 trillion
The Indonesian furniture market, estimated to be worth $670 million in 2013, is showing a shift towards affordable yet stylish furniture.
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