INNOVATION AT YOUR FINGERTIPS
Updated: 04/2019
Dewu (Poizon)
China / Shanghai , China
Pitch
China's popular trading platform for branded trainers Poizon is gearing up for an IPO to become a one-stop marketplace for fashionistas.
Why
Designer fashion trends
Fashion-conscious consumers like Generation Z seek regular upgrades of branded goods.
Limited supplies
Difficult to get sneakers and fashion products of iconic brands in controlled markets like China.
Market
$15 billion
The predicted size of China's athletic footwear market by 2025.
The rest of the content is only available if you are logged in.
RELATED INSIGHTS
Bright Ideas
Genuine or fake? Sneakers resale platform Poizon tackles counterfeit issues
Trending
More than desire: When resale sneakers become objects of speculation
RECOMMENDED
Indonesia
China
