INNOVATION AT YOUR FINGERTIPS
Updated: 04/2019
Dewu (Poizon)
China / Shanghai , China
Pitch
China's popular trading platform for branded trainers Poizon is gearing up for an IPO to become a one-stop marketplace for fashionistas.
Why
Designer fashion trends
Fashion-conscious consumers like Generation Z seek regular upgrades of branded goods.
Limited supplies
Difficult to get sneakers and fashion products of iconic brands in controlled markets like China.
Market
$15 billion
The predicted size of China's athletic footwear market by 2025.
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