Now absorbed by Alibaba, No. 1 meal-ordering app Ele.me is a treasure trove of consumer data, and a last-mile logistics and restaurant SaaS frontrunner.
Why
Hectic urban life
Chinese urbanites work or study long hours; are often too busy or tired to cook.
Dining out is popular
With eateries aplenty in China, dining out or ordering takeout is a convenient, affordable solution.
Traditional eateries lacked IT
China’s myriad eateries weren’t computerized, so processes were inefficient and prone to human error.
Market
RMB 176.15 billion
Value of China’s on-demand F&B market in 2016, forecast to reach RMB 289 billion in 2018. China's catering industry is worth RMB 3 trillion.
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