Indonesia's first digital health clinic for men, Elio offers free personalized consultations including Covid-19 self-assessments.
Why
Untapped markets for men
Lack of specialist health clinics for digital natives in Asia, especially for men.
Demand for personalized healthcare
Consumers prefer local health portals offering consultations in their native languages.
Higher disposable income
Number of middle-class and affluent consumers expected to reach 141m by 2020 in Indonesia.
Market
$7bn
Forecast value of Indonesia's beauty and personal care market by 2023, versus $5bn in 2018. Many brands have begun offering skincare products for men. (Globaldata)
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