Bypassing many layers in China’s traditional food-purchasing chain, B2B food aggregator app Farmlink slashes procurement and storage costs, pushing retail prices at least 20% lower.
Why
Long food supply chain
China’s food supply chain is long, with up to several intermediaries, each charging hefty margins.
Farmers, consumers disadvantaged
Restaurants and consumers face high prices while farmers are squeezed.
Freshness, quality compromised
The freshness of produce also suffers as items pass through many hands.
Market
RMB 100 billion
China’s fresh food e-commerce market forecast for 2017. Farmlink works with more than 1,400 restaurants in Beijing alone, and is expanding to 35 major cities in China.
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