Fresh Market offers cheaper, fresher produce from select farmers that consumers ordering online can easily pick up from self-collection cold-storage points dotted across urban communities.
Why
Food safety, quality concerns
China’s urbanites increasingly demand safe and quality fresh foods.
Time-consuming market shopping
China’s fast-growing urban communities with their hectic lives lack time to shop at traditional markets.
Traditional long supply chain
Fresh food sales in China usually pass through many intermediaries, hurting freshness and inflating prices.
Market
100 million
Fresh Market’s target number of users in the near future. The company expects to expand to cover 25–30 cities in China.
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