With 12m users in 150 countries using GeoDB to monetize their personal data, the blockchain, cryptocurrency-based geolocation data-sharing marketplace is fast expanding, attracting big funding.
Why
Limited data accessibility
SMEs cannot afford high costs of aquiring consumer data to improve products and services.
Data wastage
Only 5–10% of data is analyzed and used, despite over 2.5tn data generated daily.
Exploitation of consumers
Many consumers are not compensated for personal data collected by companies .
Market
€50bn
Big data global market value for 2019, according to IDC consultancy. This is expected to double by 2027.
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