Indonesia’s first unicorn, ride-hailing startup Gojek has merged with Tokopedia to compete against regional giants Grab and Sea Group to develop the best super-app.
Why
Terrible traffic
In Jakarta alone, traffic congestions caused IDR 65tn in annual productivity loss.
Unpredictable pricing
With traditional motorcycle taxi drivers, passengers need to haggle for a price before each journey.
Unbanked population
Many in Southeast Asia don't have bank accounts, relying on cash for daily transactions.
Market
660m
The population of Southeast Asia as of 2019, representing Gojek’s total market: ASEAN Key Figures 2020
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