INNOVATION AT YOUR FINGERTIPS
Updated: 03/2019
Huajuan Mall
China / Beijing , China
Pitch
This e-retailer taps into the influence of internet celebrities to persuade young viewers to buy cosmetics and other goods.
Why
Nitpicky consumers
Chinese women are becoming increasingly savvy about purchasing products that suit them.
Video and streaming popularity
Short videos and live streaming are effective ways to recommend products to China's mobile users.
Market
RMB 7.6 trillion
Predicted sales for China's mobile e-commerce market in 2019.
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Bright Ideas
This e-retailer uses influencers to sell niche brand cosmetics in high-growth markets
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