Aiming to be the voice of young Indonesians, IDNtimes is transforming its digital news platform into a one-stop social and entertainment portal for youths.
Why
Short attention span problem
Human attention span has reduced to eight seconds because of internet usage.
Needs of young Indonesians
Lack of quality news for people below 30 years old, 50% of Indonesia’s population.
Market
$19.58 billion
The forecasted total media ad spend in Indonesia by 2019, which represents 25% of total ad spend.
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