Touted as the Facebook Ads of influencers, Spain’s Influencity is a trendsetting B2B analytics platform for marketers, social media brands and influencers.
Why
Problems measuring KPIs
Difficult to measure effectiveness of various influencer campaigns due to use of different attribution models.
More autonomy for influencers
Less reliance on agencies enables influencers to select their preferred brands and monetization opportunities.
Market
$1.3 billion
Size of the global social media analytics market in 2017, estimated to reach US$9.4 billion by 2022 on increased demand for competitive intelligence to target social media users.
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