Across Indonesia's highways and alleyways, Karta is expanding the advertising reach of multinationals and local brands with its patented motorcycle-mounted billboards.
Why
Outdoor advertising is popular
Despite increasing digital penetration, out-of-home advertisements remain widely used by brands in Indonesia.
Supplementing motorcycle taxi incomes
Each rider now earns less as new riders enter the motorcycle taxi market.
Market
IDR 1 trillion ($69 million)
Estimated spending on outdoor advertising in Indonesia in 2015. Outdoor advertisements are perceived to be cost-efficient for reach and conversion, especially in Indonesia's urban areas.
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