China's live stream e-commerce platform Kuaishou went public on the Hong Kong Stock Exchange, the world’s largest tech IPO since Uber in 2019.
Why
Underserved low-tier cities
Few video and entertainment platforms catering to grassroots consumers wishing to express their creativity.
Complicated video-making technology
Video production requires expensive equipment and professional skills like video-editing.
Social media needs
Digital natives seek new creative ways to share experiences and connect in real time.
Market
RMB 200bn
Projected value of China’s short video market by end-2021 with estimated 809m users, growing from RMB 140.8bn and 700m respectively in 2020: iiMedia Research
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