Shopping concierge, Kufed, wants to be Indonesia’s coolest virtual hangout for the latest global lifestyle and fashion trends; offering exciting products without any hassle.
Why
Laborious and bureaucratic logistics
Imported goods incur high transport costs and taxes, often with long delays while clearing customs.
Unprofitable, mass market products
Many e-commerce sites sell similar products which result in unprofitable price wars.
Market
88 Million
The estimated number of middle-class Indonesians with substantial disposable incomes. Kufed targets middle-class Indonesians in the 18-45 age range.
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