Why

Lack of free time

During working hours, employees don’t have time to leave office and queue for coffee.

High prices

A few foreign coffee chains dominate the Chinese market, and freshly-brewed, imported coffee is expensive.

Few options

Seattle-based Starbucks accounts for 51% of the Chinese cafe market. Few alternatives are available.

Market

RMB 79.4bn 

Projected value of the 2022 Chinese cafe market. The cafe market’s expected compound annual growth rate from 2017 to 2022 is 5.7% in sales.

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