INNOVATION AT YOUR FINGERTIPS
Updated: 04/2017
MSParis
China / Shanghai , China
Pitch
China’s first wardrobe-leasing app for women – the largest in Asia – allows customers to rent designer pieces from more than 500 high-end brands.
Why
Continuously evolving closets
On average, modern women wear about 80% of their clothing less than five times each.
Old clothing becomes waste
26 million tons of clothing are thrown away in China annually.
Designer dresses are expensive
Many expensive designer pieces can only be worn to a few special occasions.
Market
$40.2 billion
The estimated size of the online women’s clothing rental market in China by 2022.
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