Nongfenqi is the biggest financial services platform in China that loans exclusively to farmers.
Why
Farmers need financial support
Chinese farmers are neglected by traditional financial services because they lack good credit data.
Dealers exploit farmers
Agricultural tools are expensive for farmers due to the number of middlemen involved in sales.
Market
500 to 800 million
Estimated number of farming households in 2022–2024. After a 2013 policy change, new farming households can rent more land and scale up, for which they require financing.
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