East Ventures-backed microbiome personalized skincare firm is also known for helping produce Indonesia's first Covid-19 test kit, as part of state R&D collaboration.
Why
Lack of eco-products
More natural products are needed to replace conventional products containing harmful chemicals and pollutive ingredients.
Personalized skincare needs
Different skin compositions and microorganisms require different skincare treatments.
Market
$2.45bn
Estimated revenue of skincare products market in Indonesia by 2023, based on 5.5% CAGR in 2020–2023; facial products comprise the biggest segment: Statista.
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